Femme Digital, LLC
Imagine the ability to infuse fierce, divine, and compassionate energy into digital products. At Femme Digital, ‘feminine’ means clarity, power, and kick ass in your face hard working fun loving product design expertise. Technical aptitude and customer centricity are the baseline.
As the Founder and Principal Designer, here is what I do for clients:
Design sprints
Kick start and validate an early stage idea, feature or business. In partnership with client stakeholders, we execute on rapid phases: immersion, ideation, concept design, testing and refinement. At the end of the sprint, clients own concept designs and have a tested product design approach.
Design execution
End to end product design including final execution for any screen size or device type. Based on your needs, the design process can research, testing, visual design and collaboration with engineering through execution. Final designs can be used as a developer facing spec, for internal communication, and leveraged for marketing collateral. Specializations include: design systems + accessibility, cross platform design, responsive web and mobile apps.
Fractional design leadership
Guidance for teams or startups that do not have senior in house product design expertise. Services include:
Design approach analysis: Based on what you want to create and your customers needs, how should you prioritize design investment?
Design resources planning: Who do you need to hire, what skills and experience do you need to look for?
Design opps evaluation: How well does your design lifecycle from inception to review to execution operate?
Product design research
Product design research is scalable for any project need, and some is always better than none. Exclusive focus on research is ideal ahead of investing in a large redesign of an existing product. Research activities can include: Content audit, Stakeholder interviews, Comparative analysis, Surveys, User interviews, AB testing, and Usability testing. Final deliverables include: Key recommendations, customer journey map, user flows, site maps or low fidelity prototypes.
