The Project

Gaia is a cross platform streaming media network focused on conscious media. The website hosts over 7000 videos ranging from yoga to conspiracy theory and has hundreds of thousands of monthly subscribers. In 2016, the product team completely recreated Gaia from infrastructure to artwork.

My Role

I lead UX / UI for the Gaia.com redesign. This design work included strategy, UX, UI, prototyping, testing, iterating. I was oversaw GUI and grid development, as well as the design of every feature. The team conducted three rounds of user testing prior to launching to inform our decisions. Our design approach is iterative, and Gaia.com continues to evolve today.

A Few Success Metrics

After the relaunch of Gaia, Q4 2016 was the company’s best quarter to date, and the business continues to grow. Post launch, there was a 34% conversion rate increase for member sign ups. In 2016 as a whole, Gaia supported 13 million video views and 30 million site sessions.

Visit Gaia.com to check out the full site.

 
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A Few Screens

 

GUI Elements

 

The Process