Lexus Blend Out Mobile Web Experience
For the launch of the Lexus IS, Lexus ran a print ad in the Sports Illustrated swimsuit issue that came to life via viewer’s mobile phones. Viewers could visit a website on their mobile phone, hold the phone up to the print ad and watch the models strut out of the shadows. There is a demo video here.
I created the UX documentation for the mobile website portion of this experience. I worked with the larger team to ensure that the experience was seamless and cohesive across all touch points.