Toyota.com Mobile Website

 

THE PROJECT

Redesign Toyota.com mobile site, optimized for mobile and tablets. As part of the process, create a few prototypes of the site and conduct user testing to validate a direction.

 

MY ROLE

I worked with the producers on the project to establish business requirements for the new site. I reorganized the site map and content. I created wireframes for a restructured version. Visual designers created three versions of the site, which were brought into extensive user testing. User testing results informed the final version of the site.